We have been there.
All three founders have operated inside the verticals we serve. This is operator empathy backed by lived industry experience, not agency theater. We have sat where you sit.
Brian Hong · CEO, Magister Digital
Magister Digital · Operator-run growth
Marketing run by operators, measured in booked jobs, signed cases, and new patients.
The same operators who scaled a multi-seven-figure company on this exact stack, now running full-stack marketing for home service, medical, and legal businesses. No four-vendor coordination. No decks. One team owns the whole stack and a founder signs the brief every Monday.
- One team runs SEO, paid media, AI automation, CRM, and web as a single engine.
- Three verticals only: home services, medical and dental, legal.
- Single-channel engagements from $20K per month, full-stack from $60K per month.
Magister Digital is a full-stack marketing agency built and run by operators who have run businesses in the verticals they serve. One team owns every channel that produces revenue, reports it on one dashboard, and ties each dollar to a booked job, a scheduled consult, or a signed case.
Prefer to dial it yourself: (619) 330-0953
› TurnkeyRenovators, a multi-seven-figure construction company Brian Hong partners in, has grown revenue year over year on the exact SEO, paid media, and AI automation stack we run for clients.
Brian Hong · CEO, Magister Digital
You are probably thinking this is another agency that overpromises in the pitch and disappears after the contract is signed.
Most do. We do not take a client we cannot move the number for. Here are the three objections you are already holding, named out loud.
-
01
It will overpromise and then disappear.
A founder signs your working brief every Monday. The person you meet on the first call is the person reading the report a year in. There is always a name on the outcome.
-
02
It is too expensive at $20K to $60K a month.
It replaces three or four vendors, the coordination tax between them, and the months you spend not knowing which dollar paid your team. We scope from what you actually need, not a published number.
-
03
They do not understand my business.
We have run businesses in your vertical. Brian partners in a construction company and was a partner in a med spa chain. Dimitry spent roughly fifteen years on home services paid media. We have answered the after-hours phone.
Book a strategy call No deck. No pitch. (619) 330-0953
The thing nobody reports
Some months the phone rings more and you cannot say why.
You have spent on SEO. You have spent on paid. You have hired a contractor or two. Some months the calendar fills and some months it does not, and not one report on your desk tells you which dollar became a customer.
It sounds like you do not need another dashboard. You need to know which line of it pays your team.
What would change if you knew, by source, which campaigns produced revenue and which just produced reports?
Three pillars. Each one owned by a named founder, not a pod and not an account director presenting someone else’s spreadsheet.
Full-stack, one team.
SEO, Google Ads, Meta Ads, AI automation, CRM, and web run under one roof. No finger-pointing between an SEO vendor, an ads vendor, and an automation consultant. One report shows the full picture.
Michael Merlino · Chief Strategist and AI Systems, Magister Digital
Booked jobs, not impressions.
Every engagement is measured in the metric you already run your business by. Booked jobs for contractors, scheduled consults for practices, qualified case intakes for firms. Impressions are a leading indicator, never a deliverable.
Dimitry Morgan · Head of Paid Media, Magister Digital
Who this is for, named honestly.
We limit who we work with because operator depth is the asset. The list we turn down is as important as the list we take.
We work with
- Home services, medical and dental, and legal operators.
- Businesses between $5M and $200M in annual revenue.
- Owners ready to scale past the cheap-agency phase.
- Teams that want one engine, one dashboard, one accountable owner.
We do not work with
- SMBs under $5M in revenue.
- Pure e-commerce with no service component.
- First-time SEO buyers without baseline analytics.
- Anyone shopping a one-page proposal to grind three agencies on price.
Book a strategy call Outside the list? We refer you to Infintech Designs.
Three verticals. One team for each.
Pick yours. Each page carries the proof, the compliance posture, and the named founder who owns the work.
Booked jobs, not clicks.
Roofing, HVAC, plumbing, GC, remodeling, restoration, solar. Brian Hong partners in TurnkeyRenovators, a construction company built on this exact stack.
See home services
New patient consults.
Med spas, plastic surgery, aesthetic medicine, DSOs and MSOs. Compliance-aware copy under HIPAA, FTC, and state board rules. Brian was a partner in a 13-location med spa chain.
See medical and dental
Qualified case intakes.
PI, criminal defense, family, estate, immigration, mass tort. Solo up to twenty-attorney firms. ABA Rule 7.1-aware copy. We measure signed retainers and case value, never impressions.
See legalBook a strategy call Not sure which fits? A founder will tell you on the call which vertical we would run first, and why.
-
An attribution read
We walk your ad accounts, analytics, CRM, and call data and show you which channel is actually producing booked work, on the same BI view our own team runs on Monday morning.
-
Your single biggest leak
Most service businesses lose more revenue at the inquiry-to-appointment step than at the ad-click step. We name where yours is leaking and what it is costing.
-
What we would run first
A working brief inside seven days. Numbered budget targets per channel, a named owner per workstream, and the next ninety days in writing. Not a deck you take to three other agencies.
The questions a careful buyer is already holding.
Answered honestly. If something below disqualifies us, we would rather you know now than three months in.
How much does a full-stack marketing agency cost?
Single-channel engagements start at $20K per month. Full-stack engagements start at $60K per month. We scope from there based on pace, market intensity, and how much of the stack we operate. We do not publish a single number because the math depends on what you actually need.
Do you lock clients into a year?
No. A 90-day initial term, then month-to-month. We do not lock clients into a year because the work should keep itself sold. If we are not the right team by month four, we say so before you find out from the BI dashboard.
How is the marketing kept compliant?
By vertical. Legal copy follows ABA Model Rule 7.1 with no outcome guarantees. Medical and dental copy uses ranges under HIPAA, FTC, and state board rules. Home services runs full outcome language. The posture is built into the copy, not bolted on after.
Which channels does one engagement actually cover?
All seven. SEO, Google Ads, Meta Ads, AI automation, CRM development, web design, and full-stack marketing run as one engine under one team. SEO and paid media are owned by Dimitry Morgan. AI and CRM are owned by Michael Merlino. Strategy is owned by Brian Hong.
Will founders stay on my account?
Yes. Three founders sign every weekly brief. The same operators you meet on the consultation. No account directors presenting someone else’s spreadsheet, no pods, no junior handoff after the contract is signed.
What does $60K a month replace?
It replaces a separate SEO agency, paid-media agency, web designer, and automation consultant, plus the coordination tax of running four contracts and four dashboards that never reconcile to one revenue number. One team, one contract, one number you can audit.
Insights
All insights →
What we are seeing in the field
Working notes on what is actually moving pipeline for home service, medical, dental, and legal operators right now.
The person who signs your Monday brief is the person who built it.
Three founders sign every weekly brief. Bring your numbers to a working session. If we are not a fit, we will say so. No deck. No pitch.
- Brian Hong CEO, Magister Digital
- Michael Merlino Chief Strategist and AI Systems, Magister Digital
- Dimitry Morgan Head of Paid Media, Magister Digital
Or dial it directly: (619) 330-0953