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CUSTOM CRM DEVELOPMENT

Every connection.
One clear picture.

A pipeline, routing system, and reporting layer designed around the way your business actually operates.

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A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting software
A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting softwareOfficial product example · AgencyAnalytics
A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting software
A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting softwareOfficial product example · AgencyAnalytics
CONNECT EVERYTHINGPipelineRoutingReporting
01 / THE DETAIL

A pipeline your sales team actually updates, so no booked job ever goes cold in someone's inbox

For owners whose CRM was built for a generic sales team, and whose sales team is not generic. We rebuild pipeline stages, handoff rules, and automation around how your team actually sells, on the platform you already own, and verify the data ourselves for the first 30 days.

Explore the details +

For owners whose CRM was built for a generic sales team, and whose sales team is not generic. We rebuild pipeline stages, handoff rules, and automation around how your team actually sells, on the platform you already own, and verify the data ourselves for the first 30 days.

HighLevel workflow builder
HighLevel workflow builderOfficial product example · HighLevel ↗
02 / THE DETAIL

How much revenue is sitting in a CRM your team quietly stopped trusting?

You have likely lived the pattern: the CRM got implemented, the team used it for a month, and then deal tracking quietly moved back to phones and memory. Pipeline reports need manual cleanup before every leadership review, attribution stops at clicks instead of closed deals, and follow-up breaks just long enough for a qualified lead to close with a competitor.

Explore the details +

You have likely lived the pattern: the CRM got implemented, the team used it for a month, and then deal tracking quietly moved back to phones and memory. Pipeline reports need manual cleanup before every leadership review, attribution stops at clicks instead of closed deals, and follow-up breaks just long enough for a qualified lead to close with a competitor.

A CRM nobody updates is not a CRM. It is an annual subscription to a database nobody trusts. You need stages your team recognizes, follow-up that fires on its own, and a name attached to making the data hold.

Pipeline stages, source tagging, handoff rules, follow-up sequences, AI agents, and closed-won attribution, configured around how your team actually sells on any of these platforms or a custom build. Live data lands after your audit.

An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalytics
An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalyticsOfficial product example · AgencyAnalytics ↗
03 / THE DETAIL

A written CRM audit, not a pitch

A 45-minute working session where we walk your existing setup, deal stages, automation, and historical data. You leave with written findings on where deals stall and where the data contradicts what leadership is being told, whether or not you ever hire us.

Explore the details +

A 45-minute working session where we walk your existing setup, deal stages, automation, and historical data. You leave with written findings on where deals stall and where the data contradicts what leadership is being told, whether or not you ever hire us.

If the numbers do not support an engagement, we say so on the call. No forced platform migration, no rebuild for its own sake.

Single-channel CRM engagements start at $20K per month. Scoped after the audit.

Mike Merlino teaching at SEO Rockstars
Mike Merlino teaching at SEO RockstarsOriginal photography · Merlino Marketing ↗
04 / THE DETAIL

A written CRM audit

Your deal stages, automation sequences, and historical data read end to end. Where deals stall, where follow-up breaks, and where the pipeline report disagrees with reality, all named in writing.

Explore the details +

Your deal stages, automation sequences, and historical data read end to end. Where deals stall, where follow-up breaks, and where the pipeline report disagrees with reality, all named in writing.

Mike Merlino explaining an SEO concept
Mike Merlino explaining an SEO conceptOriginal photography · Merlino Marketing ↗
05 / THE DETAIL

A sales cycle map in your team's words

Built from interviews with the people who actually sell and answer the phone. Your stages, your terminology, your handoff points, not a vendor's defaults.

Explore the details +

Built from interviews with the people who actually sell and answer the phone. Your stages, your terminology, your handoff points, not a vendor's defaults.

Mike Merlino at Digital Unfiltered
Mike Merlino at Digital UnfilteredOriginal photography · Merlino Marketing ↗
06 / THE DETAIL

A verified handoff

A recorded live training session, every automation verified in staging before it touches production, a one-page operating reference, and 30 days of founder-level data verification after launch.

Explore the details +

A recorded live training session, every automation verified in staging before it touches production, a one-page operating reference, and 30 days of founder-level data verification after launch.

06
A verified handoff
A

A recorded live training session, every automation verified in staging before it touches production, a one-page operating reference, and 30 days of founder-level data verification after launch.

Evidence → decision → action
07 / THE DETAIL

We do not replace your CRM, we rebuild the parts that are broken

The platform is almost never the problem. The configuration is. So the order is fixed: read what you have, map how your team actually sells, rebuild the pipeline around that map, and hand it off verified.

Explore the details +

The platform is almost never the problem. The configuration is. So the order is fixed: read what you have, map how your team actually sells, rebuild the pipeline around that map, and hand it off verified.

The audit comes first in writing, the sales cycle map comes from your team's own words, and nothing ships to production before it passes staging.

07
We do not replace your CRM, we rebuild the parts that are broken
A

The platform is almost never the problem.

B

The audit comes first in writing, the sales cycle map comes from your team's own words, and nothing ships to production before it passes staging.

Evidence → decision → action
08 / THE DETAIL

One team runs the whole stack

Most agencies sell you a CRM configuration in isolation. We run it as the loop-back for every channel we operate: SEO, Google Ads, Meta Ads, and AI agents feed leads in, and closed-won outcomes flow back to the channel that earned them, under one team and one dashboard.

Explore the details +

Most agencies sell you a CRM configuration in isolation. We run it as the loop-back for every channel we operate: SEO, Google Ads, Meta Ads, and AI agents feed leads in, and closed-won outcomes flow back to the channel that earned them, under one team and one dashboard.

  • 01 SEO Rankings on the queries that become booked calls, not on the ones that look good in a report.
  • 02 Google Ads Search, Performance Max and Local Service Ads built to buy revenue, not clicks.
  • 03 AI Automation Lead intake and qualification that runs 24/7, so the traffic SEO earns never goes to a competitor who answered first.
  • 04 Meta Ads Facebook and Instagram acquisition with server-side conversion and iOS-safe measurement.
  • 05 Full-Stack Marketing One team across search, paid, automation and the site, so no vendor blame layer eats your budget.
  • 06 Web Design Sites written to convert the traffic we send, instrumented for booked work end to end.
08
One team runs the whole stack
A

01 SEO Rankings on the queries that become booked calls, not on the ones that look good in a report.

B

02 Google Ads Search, Performance Max and Local Service Ads built to buy revenue, not clicks.

C

03 AI Automation Lead intake and qualification that runs 24/7, so the traffic SEO earns never goes to a competitor who answered first.

D

04 Meta Ads Facebook and Instagram acquisition with server-side conversion and iOS-safe measurement.

Evidence → decision → action
09 / THE DETAIL

The questions a careful buyer is already holding

Explore the details +
  • Do we have to switch CRM platforms? No. We do not force you off your existing CRM. In most of the accounts we audit, the platform is fine and the configuration is the problem: generic stages, broken handoffs, automation nobody trusts. We rebuild on what you own. Can you build from scratch if we have nothing? Yes. If no system exists, we select the platform around how your team actually works, not around licensing cost. GoHighLevel, HubSpot, Salesforce, ServiceTitan, Jobber, Housecall Pro, Clio, and custom builds are all in scope. How does the CRM connect to our marketing? The CRM is the loop-back for every channel we run. Paid media, SEO, and AI agents feed leads in with their source tag, and closed-won outcomes flow back to the channel that earned them. Attribution ends at revenue, not at clicks. Who actually does the configuration? Michael Merlino, Chief Strategist and AI Systems at Magister Digital and co-founder of Flowbots, owns the CRM work personally. It is not handed to junior staff once the engagement starts. How do we know the data will hold after handoff? Every automation is verified in staging before production, your team gets a recorded live training and a one-page operating reference, and a founder personally verifies the data for the first 30 days. Magister also runs TurnkeyRenovators, a multi-seven-figure construction company, on the same GoHighLevel stack it configures for clients. What does CRM development cost? Single-channel CRM engagements start at $20K per month, scoped after the audit based on platform complexity and how much attribution architecture gets built. Full-stack engagements start at $60K per month.
09
The questions a careful buyer is already holding
A

Do we have to switch CRM platforms?

Evidence → decision → action
10 / THE DETAIL

The person who maps your sales cycle is the person who configures every stage

Is now a bad time to find out how much revenue is sitting in a pipeline nobody trusts? We walk your CRM setup, your deal stages, and your automation in a working session, and you leave with written findings whether or not you hire us. No deck. No pitch. No forced migration.

Explore the details +

Is now a bad time to find out how much revenue is sitting in a pipeline nobody trusts? We walk your CRM setup, your deal stages, and your automation in a working session, and you leave with written findings whether or not you hire us. No deck. No pitch. No forced migration.

45 minutes. Michael Merlino, Chief Strategist and AI Systems, runs the call.

Local Brand Manager GeoGrid
Local Brand Manager GeoGridOfficial product example · Local Brand Manager ↗
INSIDE THE WORK

The numbers.
The source. The context.

Actual reporting from our connected systems. Client and caller identities stay private; dates, definitions, and limitations stay visible.

CALLRAIL

Where calls meet intake.

January 1 to August 31, 2026
America/New_York
5,330Total calls
2,753Answered
2,577Missed
3,463First-time callers
Answered MissedChart calculated from an authenticated CallRail API response.

What this shows. Call volume and answering outcomes across a connected moving, roofing, cleaning, and lead-generation portfolio. These totals are separate from the individual case studies on this site. Calls are not booked jobs or revenue.

Source and privacy. Retrieved September 12, 2026 through a read-only connection. Only aggregate counts were retrieved. Caller details, recordings, transcripts, account identifiers, and credentials are excluded.

Inspect the monthly figures and definitions
2026CallsAnsweredMissed
Jan577298279
Feb605292313
Mar603341262
Apr671308363
May650371279
Jun933440493
Jul634335299
Aug657368289

First-time callers use CallRail’s definition for the selected period. Monthly first-time figures should not be added to infer unique callers across the full period. This is a visualization of actual API data, not a screenshot of the CallRail interface or a claim of campaign improvement.

ORIGINAL MDAI REPORT

A working view of local search.

This original Customer Intelligence report combines Local Dominator campaign data with business-profile, review, and website research.

Original MDAI Customer Intelligence spreadsheet, refreshed July 22, 2026: 68 brands, 87 locations, 131 campaigns, 774 keyword rows, and 1,372 review records. Only aggregate coverage is shown.

Original internal report image, July 22, 2026. These are research and tracking coverage counts, not rankings gained or client revenue. Click the image to inspect it at full size.

CONNECTED BY DESIGN

Better together.

YOUR NEXT CHAPTER STARTS HERE.

Ambition deserves
an advantage.

Bring your numbers. Your biggest challenge.
And a clear idea of where you want to go.

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