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WEB DESIGN & DEVELOPMENT

A first impression.
An unforgettable one.

Fast, distinctive websites that turn attention into action, with calls and forms measured through to booked work.

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Responsive website design concept across desktop, tablet, and phone
Responsive website designDesign concept
Responsive website design concept across desktop, tablet, and phone
Responsive website designDesign concept
MAKE THE CONNECTIONExperienceConversionPerformance
01 / THE DETAIL

A site that fills your calendar from launch day, not six redesign rounds later

For home service, medical, and legal operators between $5M and $200M stuck on a page-builder site that loads slow, reads like every competitor, and hands buyers to the next firm before it scrolls. Server-rendered, schema-stacked, wired for attribution before launch, and owned by you from day one.

Explore the details +

For home service, medical, and legal operators between $5M and $200M stuck on a page-builder site that loads slow, reads like every competitor, and hands buyers to the next firm before it scrolls. Server-rendered, schema-stacked, wired for attribution before launch, and owned by you from day one.

01
THE WORKING DETAIL
A

For home service, medical, and legal operators between $5M and $200M stuck on a page-builder site that loads slow, reads like every competitor, and hands buyers to the next firm before it scrolls.

Evidence → decision → action
02 / THE DETAIL

Said out loud, before you say it

You have heard the pitch before and paid for it: a redesign that looked better, loaded the same, and never proved a single booked job. The concerns are legitimate: the cost, the agency that disappears after the contract, the tracking that never gets wired, the designer who has never worked your vertical.

Explore the details +

You have heard the pitch before and paid for it: a redesign that looked better, loaded the same, and never proved a single booked job. The concerns are legitimate: the cost, the agency that disappears after the contract, the tracking that never gets wired, the designer who has never worked your vertical.

A site is not done when it looks better. It is done when it converts better. You need a build measured on qualified contacts and pipeline value, and a name attached to that number.

A custom WordPress Full Site Editing build: server-rendered HTML that AI crawlers can read, a complete schema stack, and attribution wired before launch. Load targets move from four seconds to two. Live figures land after your audit.

02
Said out loud, before you say it
A

You have heard the pitch before and paid for it: a redesign that looked better, loaded the same, and never proved a single booked job.

B

A site is not done when it looks better.

C

A custom WordPress Full Site Editing build: server-rendered HTML that AI crawlers can read, a complete schema stack, and attribution wired before launch.

Evidence → decision → action
03 / THE DETAIL

A web revenue audit, not a redesign pitch

A 45-minute working session where you bring your analytics and we read them together. You leave with a written read on where the site is dropping qualified buyers and what we would fix first, whether or not you ever hire us.

Explore the details +

A 45-minute working session where you bring your analytics and we read them together. You leave with a written read on where the site is dropping qualified buyers and what we would fix first, whether or not you ever hire us.

We are not the lowest bid. We are the right option for operators done paying for a refresh and ready to pay for a pipeline instrument.

Single-channel web design engagements start at $20K per month. Scoped to your build.

An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalytics
An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalyticsOfficial product example · AgencyAnalytics ↗
04 / THE DETAIL

A performance and conversion read

Core Web Vitals and buyer behavior, page by page. Where the site loads slow, where buyers drop, and how the two connect.

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Core Web Vitals and buyer behavior, page by page. Where the site loads slow, where buyers drop, and how the two connect.

04
A performance and conversion read
A

Core Web Vitals and buyer behavior, page by page.

Evidence → decision → action
05 / THE DETAIL

The highest-priority leak, costed

The single conversion problem costing you the most qualified buyers right now, with an estimate of what it is worth to fix it.

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The single conversion problem costing you the most qualified buyers right now, with an estimate of what it is worth to fix it.

05
The highest-priority leak, costed
A

The single conversion problem costing you the most qualified buyers right now, with an estimate of what it is worth to fix it.

Evidence → decision → action
06 / THE DETAIL

A scoped plan inside seven days

Which pages get rebuilt, the schema stack, the tracking and CRM wiring, and the baseline numbers we will measure the build against at 30, 60, and 90 days.

Explore the details +

Which pages get rebuilt, the schema stack, the tracking and CRM wiring, and the baseline numbers we will measure the build against at 30, 60, and 90 days.

06
A scoped plan inside seven days
A

Which pages get rebuilt, the schema stack, the tracking and CRM wiring, and the baseline numbers we will measure the build against at 30, 60, and 90 days.

Evidence → decision → action
07 / THE DETAIL

The work: from a slow page-builder site to a conversion instrument

A site is not done when it looks better. It is done when it converts better. So the build follows a fixed order: read the numbers, map the architecture to how your buyers decide, build server-rendered, and wire the attribution before anything launches.

Explore the details +

A site is not done when it looks better. It is done when it converts better. So the build follows a fixed order: read the numbers, map the architecture to how your buyers decide, build server-rendered, and wire the attribution before anything launches.

Every page gets one primary action, the copy comes from your calls and reviews, and the baselines are set before launch so the delta is visible at 30, 60, and 90 days.

07
The work: from a slow page-builder site to a conversion instrument
A

A site is not done when it looks better.

B

Every page gets one primary action, the copy comes from your calls and reviews, and the baselines are set before launch so the delta is visible at 30, 60, and 90 days.

Evidence → decision → action
08 / THE DETAIL

One team runs the whole stack

A site is not a deliverable. It is a pipeline instrument, and it only earns its cost when the traffic feeding it and the CRM behind it are built to the same standard. That is why the site is never the whole job.

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A site is not a deliverable. It is a pipeline instrument, and it only earns its cost when the traffic feeding it and the CRM behind it are built to the same standard. That is why the site is never the whole job.

  • 01 SEO Rankings on the queries that become booked calls, not on the ones that look good in a report.
  • 02 Google Ads Search, Performance Max and Local Service Ads built to buy revenue, not clicks.
  • 03 AI Automation Lead intake and qualification that runs 24/7, so the traffic SEO earns never goes to a competitor who answered first.
  • 04 Meta Ads Facebook and Instagram acquisition with server-side conversion and iOS-safe measurement.
  • 05 Custom CRM Development Pipeline, routing and reporting built to your workflow, not squeezed into a stock template.
  • 06 Full-Stack Marketing One team across search, paid, automation and the site, so no vendor blame layer eats your budget.
Mike Merlino teaching at SEO Rockstars
Mike Merlino teaching at SEO RockstarsOriginal photography · Merlino Marketing ↗
09 / THE DETAIL

The questions a careful buyer is already holding

Explore the details +
  • How long does the build take? A full rebuild for a home services operator with 15 to 40 pages typically runs eight to twelve weeks from audit to launch. The audit and architecture come first, and attribution is wired before the site goes live. What do you build on, and why not a page builder? WordPress with a custom Full Site Editing block theme. Server-rendered HTML is the foundation because it is what AI crawlers can read, what Google indexes without executing JavaScript, and what loads fast on a 4G connection. Do you write the copy or do we? We write it. We interview your team, review call recordings, and pull from your review responses to find the language your actual buyers use. The site reads like you, not like a template. Who owns the site after it launches? You do. Full ownership of the WordPress installation, the theme code, and all content transfers to your hosting environment on launch day. No proprietary platform lock-in. How do you measure whether the site is working? Qualified contact rate by page, form submissions by source, call clicks from mobile, and pipeline value attributed to the site in your CRM. Baselines are set before launch so the delta is visible at 30, 60, and 90 days. What does a web design engagement cost? Single-channel web design engagements start at $20K per month. Full-stack engagements that add SEO, paid media, CRM wiring, and analytics setup start at $60K per month.
09
The questions a careful buyer is already holding
A

How long does the build take?

Evidence → decision → action
10 / THE DETAIL

The person who reads your analytics is the person who signs the build

Is now a bad time to find out where your current site is leaking qualified buyers? Bring your analytics to a working session. You leave with a written read on where the site is dropping buyers and what we would fix first. No deck. No pitch. No redesign proposal you can take to three other agencies to grind on price.

Explore the details +

Is now a bad time to find out where your current site is leaking qualified buyers? Bring your analytics to a working session. You leave with a written read on where the site is dropping buyers and what we would fix first. No deck. No pitch. No redesign proposal you can take to three other agencies to grind on price.

45 minutes. A founder runs the call, and a founder signs the build.

Mike Merlino explaining an SEO concept
Mike Merlino explaining an SEO conceptOriginal photography · Merlino Marketing ↗
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