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FULL-STACK MARKETING

Full-Stack marketing in Dallas before the hail One team across the metroplex

Ready before the hail, efficient after it. Full-stack marketing for Dallas operators, run by one team against cost per booked appointment.

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An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalytics
An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalyticsOfficial product example · AgencyAnalytics
An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalytics
An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalyticsOfficial product example · AgencyAnalytics
THE COMPLETE SYSTEMStrategyExecutionMeasurement
01 / THE DETAIL

Full-Stack marketing in Dallas before the hail One team across the metroplex

Winning a storm season in North Texas is decided months before the storm, and no single channel gets you there. Split across four vendors, nobody is accountable for being ready. We run the whole stack with one team and one figure: cost per booked appointment. Run from San Diego, serving an eight million person metroplex.

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Winning a storm season in North Texas is decided months before the storm, and no single channel gets you there. Split across four vendors, nobody is accountable for being ready. We run the whole stack with one team and one figure: cost per booked appointment. Run from San Diego, serving an eight million person metroplex.

A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting software
A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting softwareOfficial product example · AgencyAnalytics ↗
02 / THE DETAIL

Benefits of Full-Stack Marketing in Dallas

Hail hits North Texas nearly every spring and the businesses that profit are the ones already known and already ranking. Across a metroplex this size, that readiness is built across several channels at once or not at all.

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Hail hits North Texas nearly every spring and the businesses that profit are the ones already known and already ranking. Across a metroplex this size, that readiness is built across several channels at once or not at all.

  • Readiness is somebody's job Being known, ranking and able to answer before the season is one plan rather than three vendors each doing a piece of it.
Local Dominator: Bulk Posting
Local Dominator: Bulk PostingOfficial product example · Local Dominator ↗
03 / THE DETAIL

Readiness is somebody's job

Being known, ranking and able to answer before the season is one plan rather than three vendors each doing a piece of it.

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Being known, ranking and able to answer before the season is one plan rather than three vendors each doing a piece of it.

  • Everything can surge together When hail lands, paid, organic and intake move as one plan instead of at three different speeds.
Social Media Dashboard Template Example
Social Media Dashboard Template ExampleOfficial product example · AgencyAnalytics ↗
04 / THE DETAIL

Everything can surge together

When hail lands, paid, organic and intake move as one plan instead of at three different speeds.

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When hail lands, paid, organic and intake move as one plan instead of at three different speeds.

  • Both sides get covered Dallas and Fort Worth are planned separately rather than averaged, so you are not strong in one and invisible in the other.
Local Dominator: Local Keyword Research
Local Dominator: Local Keyword ResearchOfficial product example · Local Dominator ↗
05 / THE DETAIL

Both sides get covered

Dallas and Fort Worth are planned separately rather than averaged, so you are not strong in one and invisible in the other.

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Dallas and Fort Worth are planned separately rather than averaged, so you are not strong in one and invisible in the other.

  • One scoreboard Cost per booked appointment in one place, rather than four vendors sending four versions of the same month.
Local Dominator: Intent Mapping
Local Dominator: Intent MappingOfficial product example · Local Dominator ↗
06 / THE DETAIL

One scoreboard

Cost per booked appointment in one place, rather than four vendors sending four versions of the same month.

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Cost per booked appointment in one place, rather than four vendors sending four versions of the same month.

Seven services run as a single engine. Every channel feeds one BI layer, three founders sign the same weekly brief, and cost per booked appointment is the only headline number. Live figures land after your audit.

Ahrefs Rank Tracker: keyword overview
Ahrefs Rank Tracker: keyword overviewOfficial product example · Ahrefs ↗
07 / THE DETAIL

A working brief for Dallas, not a pitch deck

A 45-minute working session where we walk you through the same weekly BI view TurnkeyRenovators runs on: every channel, one attribution layer, cost per booked appointment by channel by week. Then a written brief inside seven days on what we would run first, whether or not you ever hire us.

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A 45-minute working session where we walk you through the same weekly BI view TurnkeyRenovators runs on: every channel, one attribution layer, cost per booked appointment by channel by week. Then a written brief inside seven days on what we would run first, whether or not you ever hire us.

If the bottleneck is operational rather than marketing, we say so and decline the account.

Full-stack engagements start at $60K per month. Single channels start at $20K.

07
A working brief for Dallas, not a pitch deck
A

A 45-minute working session where we walk you through the same weekly BI view TurnkeyRenovators runs on: every channel, one attribution layer, cost per booked appointment by channel by week.

B

If the bottleneck is operational rather than marketing, we say so and decline the account.

C

Full-stack engagements start at $60K per month.

Evidence → decision → action
08 / THE DETAIL

A live dashboard walkthrough

The same weekly BI view TurnkeyRenovators runs on. Every channel on one attribution layer, reconciled to cost per booked appointment, by channel, by week.

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The same weekly BI view TurnkeyRenovators runs on. Every channel on one attribution layer, reconciled to cost per booked appointment, by channel, by week.

Ahrefs Rank Tracker: SERP features
Ahrefs Rank Tracker: SERP featuresOfficial product example · Ahrefs ↗
09 / THE DETAIL

A written brief inside seven days

What we would run first, with budget targets per channel and a named owner per workstream. Not a one-page proposal built for price-shopping.

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What we would run first, with budget targets per channel and a named owner per workstream. Not a one-page proposal built for price-shopping.

09
A written brief inside seven days
A

What we would run first, with budget targets per channel and a named owner per workstream.

Evidence → decision → action
10 / THE DETAIL

An honest go or no-go

Three verticals only, and only accounts we believe we can win. If the problem is operations rather than marketing, we decline and tell you why.

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Three verticals only, and only accounts we believe we can win. If the problem is operations rather than marketing, we decline and tell you why.

10
An honest go or no-go
A

Three verticals only, and only accounts we believe we can win.

Evidence → decision → action
11 / THE DETAIL

One attribution dashboard for Dallas, every channel on it, one team behind it

The first 30 days follow a fixed order: audit everything, install the BI layer, ship changes live in market, and put the 90-day plan in writing with a founder's signature on it.

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The first 30 days follow a fixed order: audit everything, install the BI layer, ship changes live in market, and put the 90-day plan in writing with a founder's signature on it.

The dashboard is CFO-auditable by Friday of Week 2, changes are live by Week 3, and the scale plan lands numbered and signed in Week 4.

Ahrefs Rank Tracker: SERP features
Ahrefs Rank Tracker: SERP featuresOfficial product example · Ahrefs ↗
12 / THE DETAIL

No Dallas office, and no second address in Fort Worth either.

Magister Digital is an operator-run team headquartered in San Diego, serving operators across the metroplex. We keep no North Texas address, and given that this market already spreads across two downtowns thirty miles apart, one more rented room would not have helped anybody.

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Magister Digital is an operator-run team headquartered in San Diego, serving operators across the metroplex. We keep no North Texas address, and given that this market already spreads across two downtowns thirty miles apart, one more rented room would not have helped anybody.

The founders and the in-house team run your account directly instead. Every market we serve gets the same dashboard, the same weekly pipeline report and the same named owner per workstream. When hail lands, what matters is whether the phones and the campaigns are ready, not where the invoice was posted.

12
No Dallas office, and no second address in Fort Worth either.
A

Magister Digital is an operator-run team headquartered in San Diego, serving operators across the metroplex.

B

The founders and the in-house team run your account directly instead.

Evidence → decision → action
13 / THE DETAIL

One team runs the whole stack in Dallas

Full-stack is not a bundle of vendors, it is one engine. Every channel below feeds the same BI layer, three founders sign the same weekly brief, and when the calendar is empty there is no four-way conversation about whose fault it is.

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Full-stack is not a bundle of vendors, it is one engine. Every channel below feeds the same BI layer, three founders sign the same weekly brief, and when the calendar is empty there is no four-way conversation about whose fault it is.

  • 01 SEO in Dallas Rankings on the queries that become booked calls, not on the ones that look good in a report.
  • 02 Google Ads in Dallas Search, Performance Max and Local Service Ads built to buy revenue, not clicks.
  • 03 AI Automation in Dallas Lead intake and qualification that runs 24/7, so the traffic SEO earns never goes to a competitor who answered first.
  • 04 Meta Ads in Dallas Facebook and Instagram acquisition with server-side conversion and iOS-safe measurement.
  • 05 Custom CRM Development in Dallas Pipeline, routing and reporting built to your workflow, not squeezed into a stock template.
  • 06 Web Design in Dallas Sites written to convert the traffic we send, instrumented for booked work end to end.
Mike Merlino teaching at SEO Rockstars
Mike Merlino teaching at SEO RockstarsOriginal photography · Merlino Marketing ↗
14 / THE DETAIL

The questions a careful Dallas buyer is already holding

Explore the details +
  • What does a full-stack engagement cost? Full-stack engagements start at $60K per month, fully scoped, fully staffed, fully attributed. Single-channel engagements start at $20K per month. Scoping depends on pace, market intensity, and service breadth, not a flat rate card. Do we have to buy all the channels at once? No. Plenty of clients start with one channel at $20K per month. Full-stack means all seven services under one team, which is a different commitment than a single channel, and you are never billed for services you are not using. How is this different from hiring separate Dallas agencies? Separate agencies optimize their own channel and report separately, which in a storm-driven metroplex means nobody owns readiness. One team can spend a quiet February on the visibility that pays in April. Nobody makes that call when three vendors each own a slice. Do we have to move everything at once? No, and usually you should not. We start with measurement so there is an agreed baseline, then take channels over where the gap between spend and booked work is widest. Do you work outside home services, medical, and legal? No. Three verticals, USA-wide. Work that does not fit gets referred to Infintech Designs. We do not take engagements we do not believe we can win. How long is the engagement and is there a lock-in? A 90-day initial term, then month to month. No long lock-ins. We do not lock clients into a year, because the work should keep itself sold. Can we see the Dallas attribution dashboard before signing? Yes. We walk the real thing on the call rather than a screenshot, and you keep the findings whether or not you hire us.
14
The questions a careful Dallas buyer is already holding
A

What does a full-stack engagement cost?

Evidence → decision → action
15 / THE DETAIL

San Diego HQ, servicing ten metros nationwide

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  • San Diego
  • Los Angeles
  • San Jose
  • Phoenix
  • San Antonio
  • Houston
  • Chicago
  • Philadelphia
  • New York
15
San Diego HQ, servicing ten metros nationwide
A

San Diego

B

Los Angeles

C

San Jose

D

Phoenix

Evidence → decision → action
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