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FULL-STACK MARKETING

Full-Stack marketing in New York under one team Instead of five vendors

Separate vendors bid against each other in one media market. Full-stack marketing for New York operators, run by one team and reported on one scoreboard.

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An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalytics
An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalyticsOfficial product example · AgencyAnalytics
An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalytics
An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalyticsOfficial product example · AgencyAnalytics
THE COMPLETE SYSTEMStrategyExecutionMeasurement
01 / THE DETAIL

Full-Stack marketing in New York under one team Instead of five vendors

New York is a single media market, so the SEO agency, the paid agency and the social agency end up bidding for the same person and billing you three times for the privilege. We run the whole stack with one team and one number: cost per booked appointment. Run from San Diego for operators across the five boroughs, with no rented Manhattan address in the overhead.

Explore the details +

New York is a single media market, so the SEO agency, the paid agency and the social agency end up bidding for the same person and billing you three times for the privilege. We run the whole stack with one team and one number: cost per booked appointment. Run from San Diego for operators across the five boroughs, with no rented Manhattan address in the overhead.

A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting software
A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting softwareOfficial product example · AgencyAnalytics ↗
02 / THE DETAIL

Benefits of Full-Stack Marketing in New York

Roughly 20 million people sit inside this metro and 8.5 million inside the five boroughs, all reachable through the same channels at the same time. When separate vendors own separate channels, nobody is accountable for the number that matters.

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Roughly 20 million people sit inside this metro and 8.5 million inside the five boroughs, all reachable through the same channels at the same time. When separate vendors own separate channels, nobody is accountable for the number that matters.

  • Nobody gets to blame the other guy When cost per booked appointment moves, one team owns the answer, because the same team runs every channel feeding it.
Local Dominator: Bulk Posting
Local Dominator: Bulk PostingOfficial product example · Local Dominator ↗
03 / THE DETAIL

Nobody gets to blame the other guy

When cost per booked appointment moves, one team owns the answer, because the same team runs every channel feeding it.

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When cost per booked appointment moves, one team owns the answer, because the same team runs every channel feeding it.

  • You stop bidding against yourself Paid stops buying terms you already rank for, which in the country's dearest auction is money you get back immediately.
Social Media Dashboard Template Example
Social Media Dashboard Template ExampleOfficial product example · AgencyAnalytics ↗
04 / THE DETAIL

You stop bidding against yourself

Paid stops buying terms you already rank for, which in the country's dearest auction is money you get back immediately.

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Paid stops buying terms you already rank for, which in the country's dearest auction is money you get back immediately.

  • Effort moves to where it is cheapest Where a term is priced beyond sense, the plan leans on organic, referral and social instead of repeating one playbook across all five boroughs.
Local Dominator: Local Keyword Research
Local Dominator: Local Keyword ResearchOfficial product example · Local Dominator ↗
05 / THE DETAIL

Effort moves to where it is cheapest

Where a term is priced beyond sense, the plan leans on organic, referral and social instead of repeating one playbook across all five boroughs.

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Where a term is priced beyond sense, the plan leans on organic, referral and social instead of repeating one playbook across all five boroughs.

  • One scoreboard Cost per booked appointment in one place, rather than four vendors sending four versions of the same month.
Local Dominator: Intent Mapping
Local Dominator: Intent MappingOfficial product example · Local Dominator ↗
06 / THE DETAIL

One scoreboard

Cost per booked appointment in one place, rather than four vendors sending four versions of the same month.

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Cost per booked appointment in one place, rather than four vendors sending four versions of the same month.

Seven services run as a single engine. Every channel feeds one BI layer, three founders sign the same weekly brief, and cost per booked appointment is the only headline number. Live figures land after your audit.

Ahrefs Rank Tracker: keyword overview
Ahrefs Rank Tracker: keyword overviewOfficial product example · Ahrefs ↗
07 / THE DETAIL

A working brief for New York, not a pitch deck

A 45-minute working session where we walk you through the same weekly BI view TurnkeyRenovators runs on: every channel, one attribution layer, cost per booked appointment by channel by week. Then a written brief inside seven days on what we would run first, whether or not you ever hire us.

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A 45-minute working session where we walk you through the same weekly BI view TurnkeyRenovators runs on: every channel, one attribution layer, cost per booked appointment by channel by week. Then a written brief inside seven days on what we would run first, whether or not you ever hire us.

If the bottleneck is operational rather than marketing, we say so and decline the account.

Full-stack engagements start at $60K per month. Single channels start at $20K.

07
A working brief for New York, not a pitch deck
A

A 45-minute working session where we walk you through the same weekly BI view TurnkeyRenovators runs on: every channel, one attribution layer, cost per booked appointment by channel by week.

B

If the bottleneck is operational rather than marketing, we say so and decline the account.

C

Full-stack engagements start at $60K per month.

Evidence → decision → action
08 / THE DETAIL

A live dashboard walkthrough

The same weekly BI view TurnkeyRenovators runs on. Every channel on one attribution layer, reconciled to cost per booked appointment, by channel, by week.

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The same weekly BI view TurnkeyRenovators runs on. Every channel on one attribution layer, reconciled to cost per booked appointment, by channel, by week.

Ahrefs Rank Tracker: SERP features
Ahrefs Rank Tracker: SERP featuresOfficial product example · Ahrefs ↗
09 / THE DETAIL

A written brief inside seven days

What we would run first, with budget targets per channel and a named owner per workstream. Not a one-page proposal built for price-shopping.

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What we would run first, with budget targets per channel and a named owner per workstream. Not a one-page proposal built for price-shopping.

09
A written brief inside seven days
A

What we would run first, with budget targets per channel and a named owner per workstream.

Evidence → decision → action
10 / THE DETAIL

An honest go or no-go

Three verticals only, and only accounts we believe we can win. If the problem is operations rather than marketing, we decline and tell you why.

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Three verticals only, and only accounts we believe we can win. If the problem is operations rather than marketing, we decline and tell you why.

10
An honest go or no-go
A

Three verticals only, and only accounts we believe we can win.

Evidence → decision → action
11 / THE DETAIL

One attribution dashboard for New York, every channel on it, one team behind it

The first 30 days follow a fixed order: audit everything, install the BI layer, ship changes live in market, and put the 90-day plan in writing with a founder's signature on it.

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The first 30 days follow a fixed order: audit everything, install the BI layer, ship changes live in market, and put the 90-day plan in writing with a founder's signature on it.

The dashboard is CFO-auditable by Friday of Week 2, changes are live by Week 3, and the scale plan lands numbered and signed in Week 4.

Ahrefs Rank Tracker: SERP features
Ahrefs Rank Tracker: SERP featuresOfficial product example · Ahrefs ↗
12 / THE DETAIL

We do not keep a New York office, and we will not invent one.

Magister Digital is an operator-run team headquartered in San Diego, serving all five boroughs. Plenty of agencies rent a Manhattan mailbox to look bigger than they are. We would rather tell you where we sit, because the address was never the thing you were buying.

Explore the details +

Magister Digital is an operator-run team headquartered in San Diego, serving all five boroughs. Plenty of agencies rent a Manhattan mailbox to look bigger than they are. We would rather tell you where we sit, because the address was never the thing you were buying.

What you get instead is the founders and the in-house team running your account directly, with no account manager relaying messages. Every market we serve gets the same dashboard, the same weekly pipeline report, and the same named owner per workstream. The receipt is the deliverable.

12
We do not keep a New York office, and we will not invent one.
A

Magister Digital is an operator-run team headquartered in San Diego, serving all five boroughs.

B

What you get instead is the founders and the in-house team running your account directly, with no account manager relaying messages.

Evidence → decision → action
13 / THE DETAIL

One team runs the whole stack in New York

Full-stack is not a bundle of vendors, it is one engine. Every channel below feeds the same BI layer, three founders sign the same weekly brief, and when the calendar is empty there is no four-way conversation about whose fault it is.

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Full-stack is not a bundle of vendors, it is one engine. Every channel below feeds the same BI layer, three founders sign the same weekly brief, and when the calendar is empty there is no four-way conversation about whose fault it is.

  • 01 SEO in New York Rankings on the queries that become booked calls, not on the ones that look good in a report.
  • 02 Google Ads in New York Search, Performance Max and Local Service Ads built to buy revenue, not clicks.
  • 03 AI Automation in New York Lead intake and qualification that runs 24/7, so the traffic SEO earns never goes to a competitor who answered first.
  • 04 Meta Ads in New York Facebook and Instagram acquisition with server-side conversion and iOS-safe measurement.
  • 05 Custom CRM Development in New York Pipeline, routing and reporting built to your workflow, not squeezed into a stock template.
  • 06 Web Design in New York Sites written to convert the traffic we send, instrumented for booked work end to end.
Mike Merlino teaching at SEO Rockstars
Mike Merlino teaching at SEO RockstarsOriginal photography · Merlino Marketing ↗
14 / THE DETAIL

The questions a careful New York buyer is already holding

Explore the details +
  • What does a full-stack engagement cost? Full-stack engagements start at $60K per month, fully scoped, fully staffed, fully attributed. Single-channel engagements start at $20K per month. Scoping depends on pace, market intensity, and service breadth, not a flat rate card. Do we have to buy all the channels at once? No. Plenty of clients start with one channel at $20K per month. Full-stack means all seven services under one team, which is a different commitment than a single channel, and you are never billed for services you are not using. How is this different from hiring separate New York agencies? Separate agencies optimize their own channel, which in one media market means they compete for the same buyer with your money and report separately on the result. One team can decide that a term is too expensive to buy and go and earn it instead. That decision has nobody to make it when three vendors each own a slice. Do we have to move everything at once? No, and usually you should not. We start with measurement so there is an agreed baseline, then take channels over in the order where the gap between spend and booked work is widest. Do you work outside home services, medical, and legal? No. Three verticals, USA-wide. Work that does not fit gets referred to Infintech Designs. We do not take engagements we do not believe we can win. How long is the engagement and is there a lock-in? A 90-day initial term, then month to month. No long lock-ins. We do not lock clients into a year, because the work should keep itself sold. Can we see the New York attribution dashboard before signing? Yes. We will walk the real thing on the call rather than a screenshot, and you keep the findings from that session whether or not you hire us.
14
The questions a careful New York buyer is already holding
A

What does a full-stack engagement cost?

Evidence → decision → action
15 / THE DETAIL

San Diego HQ, servicing ten metros nationwide

Explore the details +
  • San Diego
  • Los Angeles
  • San Jose
  • Phoenix
  • Dallas
  • San Antonio
  • Houston
  • Chicago
  • Philadelphia
15
San Diego HQ, servicing ten metros nationwide
A

San Diego

B

Los Angeles

C

San Jose

D

Phoenix

Evidence → decision → action
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