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FULL-STACK MARKETING

One team for the oldest housing stock Full-Stack marketing for Philadelphia

Steady demand, steady competition, one number. Full-stack marketing for Philadelphia operators, run by one team against cost per booked appointment.

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An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalytics
An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalyticsOfficial product example · AgencyAnalytics
An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalytics
An example of a custom digital marketing analytics dashboard that can be built by a marketing agency using AgencyAnalyticsOfficial product example · AgencyAnalytics
THE COMPLETE SYSTEMStrategyExecutionMeasurement
01 / THE DETAIL

One team for the oldest housing stock Full-Stack marketing for Philadelphia

Philadelphia has no quiet season to hide behind, so a marketing program either compounds or quietly leaks all year. Splitting it across vendors guarantees the second. We run the whole stack with one team and one figure: cost per booked appointment. Run from San Diego, serving a 5.9 million person metro.

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Philadelphia has no quiet season to hide behind, so a marketing program either compounds or quietly leaks all year. Splitting it across vendors guarantees the second. We run the whole stack with one team and one figure: cost per booked appointment. Run from San Diego, serving a 5.9 million person metro.

A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting software
A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting softwareOfficial product example · AgencyAnalytics ↗
02 / THE DETAIL

Benefits of Full-Stack Marketing in Philadelphia

Rowhouse repair demand across this city is structural rather than seasonal, so the advantage goes to whoever compounds visibility month after month. Separate vendors rarely compound anything, because nobody owns the total.

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Rowhouse repair demand across this city is structural rather than seasonal, so the advantage goes to whoever compounds visibility month after month. Separate vendors rarely compound anything, because nobody owns the total.

  • Compounding beats campaigns Where demand is constant, steady gains in organic, local and paid stack up instead of resetting each season.
Local Dominator: Bulk Posting
Local Dominator: Bulk PostingOfficial product example · Local Dominator ↗
03 / THE DETAIL

Compounding beats campaigns

Where demand is constant, steady gains in organic, local and paid stack up instead of resetting each season.

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Where demand is constant, steady gains in organic, local and paid stack up instead of resetting each season.

  • Channels stop competing Paid stops buying terms you already rank for, which in a market with no seasonal relief is money back every month.
Social Media Dashboard Template Example
Social Media Dashboard Template ExampleOfficial product example · AgencyAnalytics ↗
04 / THE DETAIL

Channels stop competing

Paid stops buying terms you already rank for, which in a market with no seasonal relief is money back every month.

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Paid stops buying terms you already rank for, which in a market with no seasonal relief is money back every month.

  • Nobody gets to blame the other guy When cost per booked appointment moves, one team owns the answer because the same team runs every channel feeding it.
Local Dominator: Local Keyword Research
Local Dominator: Local Keyword ResearchOfficial product example · Local Dominator ↗
05 / THE DETAIL

Nobody gets to blame the other guy

When cost per booked appointment moves, one team owns the answer because the same team runs every channel feeding it.

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When cost per booked appointment moves, one team owns the answer because the same team runs every channel feeding it.

  • One scoreboard Cost per booked appointment in one place, rather than four vendors sending four versions of the same month.
Local Dominator: Intent Mapping
Local Dominator: Intent MappingOfficial product example · Local Dominator ↗
06 / THE DETAIL

One scoreboard

Cost per booked appointment in one place, rather than four vendors sending four versions of the same month.

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Cost per booked appointment in one place, rather than four vendors sending four versions of the same month.

Seven services run as a single engine. Every channel feeds one BI layer, three founders sign the same weekly brief, and cost per booked appointment is the only headline number. Live figures land after your audit.

Ahrefs Rank Tracker: keyword overview
Ahrefs Rank Tracker: keyword overviewOfficial product example · Ahrefs ↗
07 / THE DETAIL

A working brief for Philadelphia, not a pitch deck

A 45-minute working session where we walk you through the same weekly BI view TurnkeyRenovators runs on: every channel, one attribution layer, cost per booked appointment by channel by week. Then a written brief inside seven days on what we would run first, whether or not you ever hire us.

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A 45-minute working session where we walk you through the same weekly BI view TurnkeyRenovators runs on: every channel, one attribution layer, cost per booked appointment by channel by week. Then a written brief inside seven days on what we would run first, whether or not you ever hire us.

If the bottleneck is operational rather than marketing, we say so and decline the account.

Full-stack engagements start at $60K per month. Single channels start at $20K.

07
A working brief for Philadelphia, not a pitch deck
A

A 45-minute working session where we walk you through the same weekly BI view TurnkeyRenovators runs on: every channel, one attribution layer, cost per booked appointment by channel by week.

B

If the bottleneck is operational rather than marketing, we say so and decline the account.

C

Full-stack engagements start at $60K per month.

Evidence → decision → action
08 / THE DETAIL

A live dashboard walkthrough

The same weekly BI view TurnkeyRenovators runs on. Every channel on one attribution layer, reconciled to cost per booked appointment, by channel, by week.

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The same weekly BI view TurnkeyRenovators runs on. Every channel on one attribution layer, reconciled to cost per booked appointment, by channel, by week.

Ahrefs Rank Tracker: SERP features
Ahrefs Rank Tracker: SERP featuresOfficial product example · Ahrefs ↗
09 / THE DETAIL

A written brief inside seven days

What we would run first, with budget targets per channel and a named owner per workstream. Not a one-page proposal built for price-shopping.

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What we would run first, with budget targets per channel and a named owner per workstream. Not a one-page proposal built for price-shopping.

09
A written brief inside seven days
A

What we would run first, with budget targets per channel and a named owner per workstream.

Evidence → decision → action
10 / THE DETAIL

An honest go or no-go

Three verticals only, and only accounts we believe we can win. If the problem is operations rather than marketing, we decline and tell you why.

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Three verticals only, and only accounts we believe we can win. If the problem is operations rather than marketing, we decline and tell you why.

10
An honest go or no-go
A

Three verticals only, and only accounts we believe we can win.

Evidence → decision → action
11 / THE DETAIL

One attribution dashboard for Philadelphia, every channel on it, one team behind it

The first 30 days follow a fixed order: audit everything, install the BI layer, ship changes live in market, and put the 90-day plan in writing with a founder's signature on it.

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The first 30 days follow a fixed order: audit everything, install the BI layer, ship changes live in market, and put the 90-day plan in writing with a founder's signature on it.

The dashboard is CFO-auditable by Friday of Week 2, changes are live by Week 3, and the scale plan lands numbered and signed in Week 4.

Ahrefs Rank Tracker: SERP features
Ahrefs Rank Tracker: SERP featuresOfficial product example · Ahrefs ↗
12 / THE DETAIL

No Philadelphia office, and no Center City address to point at.

Magister Digital is an operator-run team headquartered in San Diego, serving operators across the city and out through Bucks, Montgomery, Delaware and Chester counties. We have no local suite and no account manager in the region, and we would rather say so than let you assume it.

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Magister Digital is an operator-run team headquartered in San Diego, serving operators across the city and out through Bucks, Montgomery, Delaware and Chester counties. We have no local suite and no account manager in the region, and we would rather say so than let you assume it.

The founders and the in-house team run your account directly instead. Every market we serve gets the same dashboard, the same weekly pipeline report and the same named owner per workstream. Nobody has ever fixed a cost per booked job by renting a room closer to the customer.

12
No Philadelphia office, and no Center City address to point at.
A

Magister Digital is an operator-run team headquartered in San Diego, serving operators across the city and out through Bucks, Montgomery, Delaware and Chester counties.

B

The founders and the in-house team run your account directly instead.

Evidence → decision → action
13 / THE DETAIL

One team runs the whole stack in Philadelphia

Full-stack is not a bundle of vendors, it is one engine. Every channel below feeds the same BI layer, three founders sign the same weekly brief, and when the calendar is empty there is no four-way conversation about whose fault it is.

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Full-stack is not a bundle of vendors, it is one engine. Every channel below feeds the same BI layer, three founders sign the same weekly brief, and when the calendar is empty there is no four-way conversation about whose fault it is.

  • 01 SEO in Philadelphia Rankings on the queries that become booked calls, not on the ones that look good in a report.
  • 02 Google Ads in Philadelphia Search, Performance Max and Local Service Ads built to buy revenue, not clicks.
  • 03 AI Automation in Philadelphia Lead intake and qualification that runs 24/7, so the traffic SEO earns never goes to a competitor who answered first.
  • 04 Meta Ads in Philadelphia Facebook and Instagram acquisition with server-side conversion and iOS-safe measurement.
  • 05 Custom CRM Development in Philadelphia Pipeline, routing and reporting built to your workflow, not squeezed into a stock template.
  • 06 Web Design in Philadelphia Sites written to convert the traffic we send, instrumented for booked work end to end.
Mike Merlino teaching at SEO Rockstars
Mike Merlino teaching at SEO RockstarsOriginal photography · Merlino Marketing ↗
14 / THE DETAIL

The questions a careful Philadelphia buyer is already holding

Explore the details +
  • What does a full-stack engagement cost? Full-stack engagements start at $60K per month, fully scoped, fully staffed, fully attributed. Single-channel engagements start at $20K per month. Scoping depends on pace, market intensity, and service breadth, not a flat rate card. Do we have to buy all the channels at once? No. Plenty of clients start with one channel at $20K per month. Full-stack means all seven services under one team, which is a different commitment than a single channel, and you are never billed for services you are not using. How is this different from hiring separate Philadelphia agencies? Separate agencies optimize their own channel and report separately, so in a steady market the leaks stay invisible because no single report shows them. One team can see paid buying a term organic already owns and stop it. Nobody makes that call when three vendors each own a slice. Do we have to move everything at once? No, and usually you should not. We start with measurement so there is an agreed baseline, then take channels over where the gap between spend and booked work is widest. Do you work outside home services, medical, and legal? No. Three verticals, USA-wide. Work that does not fit gets referred to Infintech Designs. We do not take engagements we do not believe we can win. How long is the engagement and is there a lock-in? A 90-day initial term, then month to month. No long lock-ins. We do not lock clients into a year, because the work should keep itself sold. Can we see the Philadelphia attribution dashboard before signing? Yes. We walk the real thing on the call rather than a screenshot, and you keep the findings whether or not you hire us.
14
The questions a careful Philadelphia buyer is already holding
A

What does a full-stack engagement cost?

Evidence → decision → action
15 / THE DETAIL

San Diego HQ, servicing ten metros nationwide

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  • San Diego
  • Los Angeles
  • San Jose
  • Phoenix
  • Dallas
  • San Antonio
  • Houston
  • Chicago
  • New York
15
San Diego HQ, servicing ten metros nationwide
A

San Diego

B

Los Angeles

C

San Jose

D

Phoenix

Evidence → decision → action
CONNECTED BY DESIGN

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